META tags are key components during the process of submitting your Web site to search engines and maximising the presence of your Web site within these engines. Perhaps you sell flowers online? Enter the word ÔflowerÕ into a search engine and see the huge range of categories and individual Web sites that are listed as a result. Perhaps you specialise in red roses? Add these key words to your META tags and when the user enters Ôred rosesÕ into the search engine your site could be listed as one of the search results. This is all down to your choice of META tags in your Web pages.